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Wednesday, 23 January 2013

5 Tips on Getting Cheap Catalog Printing

Whether it is for a jewellery business, costume designers, real estate, electronics, or any other enterprise, catalogs can be a great promotional tool. The cost of printing a catalog can vary depending upon the quality and quantity of catalogs. There are many printing companies in the market that offer catalog printing services at cheap rates. However, the word cheap does not imply low quality printing.
How to Get Cheap Catalog Printing
Are you looking for catalog printing services that fit your budget? Follow these simple steps to reduce your printing costs:
1.Digital printers versus offset printers: Digital printing unit cost is higher than lithograph printing, but the overall investment is usually less as a smaller quantity run is ordered. Newer digital equipment quality today is equal to offset quality and the standard in the industry. This is a cost effective printing method to get a product in hand to test your market place and customer base. Digital presses apply ink on the surface of the substrate. Offset presses press ink into the substrate as the substrate acts somewhat as a sponge in absorbing the ink.
2.Keep an eye out for discounts: There are many printing companies that will offer you attractive discounts and promos. You will be surprised to find that many companies offer heavy discounts of up to 70% to attract customers. Research thoroughly online to check the authenticity of these discounts and promos.
3.Compare prices: Get price quotes from different printing companies. Compare these quotes and choose according to your budget.
4.Bulk Printing: Some companies provide additional discounts if you order bulk printing. You can get discounts of 20-30% if you order a large number of copies.
5.Paper quality and size: Although uncoated paper stock is less expensive, coated stock will yield better quality when printing with process inks or 4-color printing. An uncoated stock is porous in nature, thus applying ink on an uncoated stock, the ink will fall into the pores and yield a less sharper image. Coated stocks have a clay/chemical substance calender (polished) into the surface thus creating a very smooth surface. The applied ink will somewhat absorb into the stock, but mostly dry on the surface – thus yielding a sharper image. When investing in process or 4-color catalog printing, you will receive better image quality on a coated stock....
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